The Jackson Pollock Code
“The film leave you gasping—it never lets up. And in some strange way it’s completely persuasive even though it’s not a purely linear, academic argument. It speaks artful, multiple-dimensional “film language” rather than book language, weaving together differing forms of communication and persuasion. The film as a whole is exactly what I hoped it would be in my imagination.”
– Henry Adams
Objective: Turn an Art History book into a Best Seller. Reveal hidden mysteries contained in astronomically valuable paintings.
Strategy: Entertain viewers with camouflaged visual puzzles as they learn about the “intertwined lives of Jackson Pollock and Thomas Hart Benton”.