Mt. Sinai Foundation – 18 Years

Getting amazing feedback. People are using superlatives…”the best I’ve ever seen.”

–Mitch Balk, President, Mt. Sinai Health Care Foundation

Objective: Celebrate the 18th Anniversary of one of Cleveland's most successful and important foundations. Incorporate the Hebrew concept of "Chai" (which means both Life and the number 18 in the Hebrew tradition).

Strategy: Everyone loves a well performed drum solo. Use the drums and cymbals to pay off the concept of "Chai Imapact" and create a memorable theme that is both fun and gets your attention.