Artistic Choice

2012 Emmy award – National Academy of Arts & Sciences, Lower Great Lakes Region

Award of Excellence: TV Production/Videography “Artistic Choice” WVIZ/PBS ideastream

“. . . there was a last minute request by the Rock and Roll Hall of Fame and Museum to preview the piece at the Rock Hall on Wednesday night as part of the preview of “PBS Arts from Cleveland: Women Who Rock.” The piece you and our gang at ideastream put together drew high praise from the President of PBS, the producers of the “Women Who Rock” documentary and the over one hundred people in attendance. I am confident we will hear more good reaction after the broadcast tonight.”

— Jerry Wareham, President and CEO, WVIZ/PBS and 90.3 WCPN ideastream.

“I saw a preview of the documentary and I have to tell you it is absolutely astounding! The entire production, the filming – the editing – the writing – the narration – the juxtaposition of ideas and examples, all were just extraordinary. I can’t think of a better way to express the importance of the Arts in Cleveland, historically and in the present and for the future than through the work “Artistic Choice – Preserving a Legacy in Cleveland.”

— Thomas B. Schorgl, President and CEO, Community Partnership for Arts and Culture (CPAC).

Objective: Establish the history of Arts & Culture in Cleveland to a National PBS audience. Explain how the old model of “take Mrs. Rockefeller to lunch” patronage is not enough to keep the Arts & Culture sector alive in today's world. Show how Cleveland has become a model to the nation for innovative funding of the Arts.

Strategy: Collaborate with talented new friends at WVIZ/PBS Ideastream. Interview funding geniuses, dancers, musicians, artists, performers, and discover the positive core of Arts in Cleveland. Utilize the world class sophistication of The Cleveland Orchestra and The Cleveland Museum of Art. Win an EMMY for great photography.